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NNANKE’s TAKE

SECURING THE GOODLUCK JONATHAN BRAND

(First Published in BRANDPOWER in October 2011) He is Goodluck by name and acclaim. He is Nigeria’s President Goodluck Jonathan. His trajectory to the dizzying heights of political triumphs…

CRAZY ENOUGH TO CHANGE BRAND NIGERIA?

“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in square holes, the ones who see things differently, they are not fond of rules and have no respect for the…

Is the South South BRACED For Good?

I was privileged to be a resource person at a strategic retreat on Regional Economic Cooperation and Planning organized by the BRACED COMMISSION in Uyo, Akwa Ibom between April 4 and April 6 this…

CENTENARY: PRESERVING THE NIGERIAN BRAND

So, should Nigeria celebrate at 100 years or not? A good number of Nigerians will be quick to say that due to the multitude of challenges we are facing and the missed opportunities at greatness,…

2013 is Do or Die for Nigerian Airline Brands

Doing business in Nigeria is not a tea party, at least so says the World Bank and its private sector arm - the International Finance Corporation which ranked Nigeria 131 on a list of 185 countries…