David Beckham exits XIX, establishes new brand and team

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David Beckham has entered a new phase today as he is parting ways with former business partners XIX Entertainment to form a new independent brand and commercial management team.

Occupying a new London-base, the team will work with Beckham’s current manager, David Gardner, who has held the role for the past decade and will head up the new venture as managing director. Together the office will oversee all aspects of the star’s commercial operations, brand partnerships, marketing and financial management.

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Planned activity includes the launch of Inter Miami CF, the latest team to enter the US MLS Soccer league, as well as partnerships with major brands and charities such as AIA, Unicef and Malaria No More.

New appointments include strategic advisor Nicola Howson, formerly of Freuds) as well as CMO Isabel May (latterly of Burberry) and creative director Sara Hemming (most recently with Stella Mccartney).

The lineup is further augmented by the recruitment of David Heath (former MD at Ivy Park) to head up Seven Global, a joint venture with Global Brands Group, which will also relocate to London.

Yetunde Adegoke (The Drum)

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