42% NIGERIANS ARE SATISFIED WITH THEIR PERSONAL WELLBEING – NOIPOLLS

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The latest results from the Portfolio of Indices released by NOIPolls Limited has revealed Nigerians have maintained a neutral outlook in respect of their Personal Well-Being, with the NOIPolls Personal Well-Being Index (PWBI) standing at 42% in February 2014 dropping by 2-points from January (44%). In addition, the NOIPolls Consumer Confidence Index (CCI) for February stands at 80%, dropping by 4-points from January 2014 results. These are the key highlights from the Portfolio of Indices Press Release.

In January 2014, NOIPolls officially unveiled its portfolio of indices; the NOIPolls Personal Well-Being Index (PWBI), the NOIPolls Consumer Confidence Index (CCI) and the NOIPolls Eagle 30 Business Confidence Index (EBCI). The NOIPolls Personal Well-Being Index measures factors impacting on the lives of everyday Nigerians; thereby producing a complete view of the individual’s personal well-being. The NOIPolls Consumer Confidence Index provides consumer assessments of the economic situation and their intentions and expectations for the future. The NOIPolls Eagle 30 Business Confidence Index measures business leaders’ perceptions and expectations of the Nigerian business environment using the top 30 companies in the country.

Nigerian businesses, financial institutions and government agencies largely depend on perceptions and micro assessment of consumers’ expectation in making decisions. The introduction of these indices provide indicators that will ensure stakeholders can detect and respond to changes in consumer behaviour, the economy, and the business environment in a timely manner. This report presents the February 2014 results for the NOIPolls Personal Well-Being Index (PWBI) and NOIPolls Consumer Confidence Index (CCI). Results of the quarterly NOIPolls Eagle 30 Business Confidence Index will be released in April 2014.

The NOIPolls Personal Well-Being Index for February 2014 stood at 42.1%; which indicates that Nigerians have a neutral outlook regarding their personal well-being. Furthermore, the independent indicators that constitute the Well-being Index reveal that Nigerians are more satisfied with certain aspects of their lives than others. For instance, the index demonstrates that Nigerians are highly satisfied in the area of their Religion (86.5%), Social interaction (72.7%) and Physical health (69.8%). Also, Nigerians are mostly neutral with respect to their Personal security (55.7%), Achievement (51.6%), and Standard of living (48.9%). However, Nigerians are clearly not satisfied with their personal economic situation (36.4%).

The polls involved telephone interviews with 1,000 to 4,000 randomly selected Nigerian adults.

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