Dettol Unveils Funke Akindele As Brand Ambassador
Dettol has unveiled Funke Akindele as its brand ambassador and major driver of the Clean Naija initiative which aimed to create awareness, educate and drive behavioural change among Nigerians for a cleaner nation through the continuous habit of hand washing.
At the unveiling programme, Funke, being an advocate of healthy living, pledged her commitment to the Clean Naija initiative, which she believes will ultimately help build healthier lives and happier homes by educating Nigerians on the best hygiene practice.
While addressing the gathering at the event, Funke noted that as a new Mother, she has started seeing the need for improved hygiene practices, hoping that the campaign will help sensitize Nigerians on its health benefits.
The General Manager, RB West Africa, Mr. Dayanand Sriram, who couldn’t hide his excitement and enthusiasm about the partnership, said that having recorded success in various selfless activities, Funke Akindele has been a worthy role model and an inspiration for all Nigerians.
The initiative comes at a critical time, as Nigeria has been ranked amongst the top nations that bear a significant portion of the global disease burden and high under-5 mortality rates with over 150,000 children dying yearly.
Many of these diseases, such as diarrhoea can be prevented by proper hand washing habits and wide scale hygiene education. This is a major motivation for the setting up of the Clean Naija Initiative.