By Ayomide Oriade
The Euro Global stand seems to be the place to be at the 2014 Lagos International Trade Fair as visitors are daily being treated to free entertainment and exciting freebies such as branded souvenirs and numerous products from the company’s chain of brands.
Visitors who came to make inquiries about the company’s products got their fair share of the giveaway while those who purchase the products at a promotional prices also get free added packs of those products. Some of the company’s products on display at the fair include: Amphora Wines, Savana soft drinks, Brave Heart, Seaking Schnapps, Julius Tonic Wine, Czar Ice and Sabrina Gin.
Some of the visitors who spoke to BRANDPOWER at the fair on Wednesday said what they’ve experienced at the company’s stand is a good blend of business, entertainment and pure fun. They said they have also been exposed to some good products of the company which they are getting to see for the first time.
As explained by a visitor, Daramola Kazeem, he saw and tasted Czar Ice for the first time on Monday and had a good reason to come for another experience today. “Trade Fairs at times could turn out to be a discovery ground so to say. I saw and tasted one of the company’s brands; Czar Ice to be précise on Monday. I am not here today because of Czar Ice but after buying what I came to buy, I remembered that taste I had on Monday; so that’s why I am here. And I think this brand has got an additional customer,” he said.
Euro Global has however promised to continue thrilling visitors at their stand for the remaining duration of the fair. According to the company’s sales director, Mr. Felix Aighobahi, “the Euro Global stand epitomizes all that is good about the Nigerian heritage as its products are developed and produced in Nigeria to world standards, the ambience and mood of the stand and our officials is warm, friendly and inviting. The packaging is excellent and the mood is uplifting”. He noted that the stand has been attracting visitors from within Nigeria and other countries who marvel at the quality of their products while they usually enjoy the music and entertainment being continuously provided by their entertainment crew.
Mr. Aighobahi ended by saying that “Euro Global brands provide rich entertainment and joy that is why from 4pm our stand plays host to both visitors and exhibitors who want to unwind while enjoying our array of drinks.
