Fastest Growing Brands In Nigeria

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By Alphonsus E. W

Growing BrandsMarkMonitor, a market research firm in Nigeria, has announced the list of top brands in Nigeria across different sectors.  The criteria used as benchmark to measure these brands include;

  • Ability To Create Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Ability To Create Connection: Enhancing the ability of people to connect with each other and the nation in a meaningful ways.
  • Ability To Inspire Exploration: Helping people explore new horizons and new experiences.
  • Ability To Evoke Pride: Giving people increased confidence, strength, security, and vitality.
  • Ability To Impact Society: Affecting society broadly, from challenging the status quo to redefining categories.
  • Ability To Generate Revenue: Minimum annual revenue of $100 million (₦15 billion).

Company Name

Industry/ Product/ Service

Comments

  1. 1.      Dana Group

 

Conglomerate

Strong emerging brand. Has proven to be very resilient even in a difficult and crisis- ridden terrain.

  1. 2.      Visafone

Telecommunications

Largest CDMA Mobile Operator in the Country. The best survival story of crowding effect of the big GSM Firms.

  1. 3.      Access Bank

 

Banking and Finance

Joined the Big League of Tier 1 Banks from Tier 3 few years ago.

  1. 4.      MINL Ltd

 

Manufacturing Metal Process

Top largest non-oil (metal) exporter in Nigeria. Source key raw materials locally by assisting take metals off the street.

  1. 5.      Shoprite

 

Trade/ Retail Distribution

Providing modern retail environment to Nigerians and alternative to the traditional market place.

  1. 6.      Chi Nigeria Limited

 

Food and Drinks

Food and Drink behemoth. Saved the Country from the alarming spate of imported soft drinks.

  1. 7.      BUA Group

 

Conglomerate

Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well.

  1. 8.      TATA

Automobile

Rapidly becoming an indispensable auto brand in the equipment, machinery and logistics space of the Nigerian Economy.

  1. 9.      Dangote

Conglomerate

Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well.

  1. 10.  TAK Group

Agriculture Inputs and Machineries

Grew to become the Largest Agricultural Input and Tech Firm in Nigeria over the last few years

  1. 11.  Dantata And Sawoe Construction Company

Real Estate/Building and Construction

Currently the most reputed large indigenous construction company in Nigeria.

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