IAA To Bring Global Advertising Agenda to Africa


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According to THISDAY, come April 27 and 28, the International Advertising Association (IAA) would hold the first of its kind conference in Ghana which will bring together leading advertising and marketing professionals from Africa and around the world for an industry leadership conference.

Themed “Africa Rising,   The New Consumer Generation” the two day leadership Conference which holds at Movenpick Ambassador Hotel, Accra, will provide insights into the latest consumer and brand trends in the advertising industry in Africa. Faris Abouhamad, IAA Chairman and World President said: “This conference is a must-attend event for anyone who is serious about doing business in what is being dubbed as the next big growth market.

It will give attendees the opportunity to network with advertising industry leaders from Africa and around the world.
Emerging and established brands in Africa will also benefit from insights on the latest international advertising trends and how they apply to
local markets.” Norkor Duah, IAA Vice President of Development in Africa said: “This is a unique opportunity for advertising and marketing professionals in Africa.
Our exciting line up of speakers will cover topics including the emerging consumer generation, impact of mobile and e-commerce, self-regulation in the advertising industry, and an analysis of the media landscape in Africa.”

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