Apple Inc.’s iPhone 6 and 6 Plus helped the company sell a record 74.6 million phones during the December quarter and post the biggest profit in corporate history. New devices also helped the Cupertino company’s iOS operating system overtake Android in the U.S. for the first time since Q4, 2012. Now a new study shows how people use the iPhone 6 and 6 Plus.
According to Citrix Mobile Analytics Report, the iPhone 6 Plus users consume twice as much data as those using the 4.7-inch iPhone 6. That’s because phablet users spend more time watching videos on the bigger screens. A previous study conducted by Pocket app has correlated larger screens with higher engagement. Pocket’s study showed that the iPhone 6 users open 33% more articles and videos than they did with an iPhone 5S. And those who upgraded from the 5S to iPhone 6 Plus tend to open 65% more items.
Citrix said the usage of Apple’s phablet mirrors tablet use. By studying personal and business use, Citrix found that the iPhone 6 Plus owners use 10 times more data than those with iPhone 3GS. In a blog post, Citrix said that those seeking to upgrade to Apple’s 5.5-inch smartphone should know that their data plan bill is going to get bigger.
LTE is also driving data consumption
High-speed 4G LTE networks are also allowing users to stream videos like never before. Citrix found that, on 3G networks, Netflix, Inc. streams one video for every seven YouTube videos. But the ratio improves significantly to one Netflix video for every four YouTube videos on 4G networks.
Another potential explanation is that the iPhone 6 Plus comes with Optical Image Stabilization. It lets the camera capture more details, leading to larger file sizes. According to Jonathan Geller of BGR, photos taken by the iPhone 6 Plus are roughly 50% larger in size than those captured with the iPhone 6. Sharing those photos to the iCloud, email, messaging apps, and social networks could cause a significant increase in data consumption.