Shawn Carter AKA Jay Z has over time said that he’s not a business man but a Business.. He hip-hop mogul has acquired Armand de Brignac Champagne from Sovereign Brands.
The Armand de Brignac Champagne is popularly known as the ‘Ace of Spades’.
“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.
Yvonne Lardner, global director of brand communications for Sovereign, added statement:
“We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.”
Jay Z’s interest in the Champagne, nicknamed “Ace of Spades” for the logo on its label, is not new. A gold bottle appeared in his 2006 music video for “Show Me What You Got.” (The Wall Street Journal reported at the time that Jay Z heard about the Champagne through a friend and liked it enough to feature it in his video.)