One of Nigeria’s largest online shopping sites, Konga.com, has been ranked as the most visited website in Nigeria in the latest Alexa rankings.
This puts Konga.com ahead of the widely read Nairaland forum, the Linda Ikeji blog and other e-commerce players in Nigeria today, according to Business Week.
Konga is ranked at number 8 on Alexa.com and number 7 on Similar web. The only companies ahead of Konga in the rankings are international websites and social media companies such as Google, Facebook and Twitter.
The recent data on Alexa and Similar web shows that engagement and time spent on Konga.com is 50 per cent more than that of its closest e-commerce competitors.
Konga also appears to enjoy more time spent on the site by customers with lower bounce rates. This is coming on the heels of the company’s disclosure that it enjoyed very successful business results in 2014, following strategic choices by the company’s leadership team.
Speaking on its ranking, PR Head for Konga, Olatomiwa Akande, said the e-retail site is on the way to realising its mission of being the engine of trade and commerce in Africa.
“We are meeting the daily needs of more and more Nigerians from our array of affordable products.” Akande reiterated the company’s commitment to continuous improvement of the e-commerce platform and to supporting sales on the site.
She spoke of the company’s pleasure with the volume and variety of high quality goods traded on the platform. “With over 150,000 items available to customers, Konga has now become a one stop shop for meeting the fashion, gadgetry and household needs of Nigerian,” she said.
In 2013, HumanIPO, a top pan-African technology news site, selected Konga.com as one of the top African technology startups of 2013. Just two years down the line, Konga has risen to become the largest online mall in Nigeria.
The company recently moved to a 20,000 square feet warehouse, reportedly the biggest e-commerce distribution centre in Africa.