Mercedes-Benz Starts Third Quarter with Double-digit Growth

The new Mercedes-Benz USA corporate headquarters.

Mercedes-Benz has started the third quarter with a new sales record for the month of July as a total of 188,857 cars with the three-pointed star were delivered (+12.7%).

The ongoing model changes in the high-volume compact-car segment had a positive impact on unit sales last month. There were also significant increases in worldwide unit sales in July of the S-Class Saloon (+17.7%), the E-Class Saloon and Estate (+11.1%) and the C-Class Saloon and Estate (+10.4%).

Double-digit growth in unit sales was achieved in all regions and core markets in July. In the first seven months of the year, Mercedes-Benz defended its market leadership in the premium segment in markets including Germany, the United Kingdom, France, Belgium, Switzerland, Portugal, Sweden, Denmark, Japan, South Korea and Canada.

In a statement, a member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, Britta Seeger said: “We are very satisfied with the start to the third quarter. The best July of all time for Mercedes-Benz unit sales confirms our positive expectations for the coming months,”

“I am delighted with the great response from customers to our new compact cars and that the improved availability of our new SUVs has already had an impact on sales. And the Mercedes-Benz luxury and full-size saloons, the S-Class and the E-Class, were also very popular in July”, he added.

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Meanwhile, statistics of Mercedes-Benz unit sales by region and market released recently reveal that in Europe, 73,633 Mercedes-Benz vehicles were sold in July (+12.3%). Sales of 26,331 units occurred in Germany with the domestic market being 18.2% higher than what was recorded in the prior-year and month.

The statistics further reveal that with 173,682 cars and the star sold from January to July, unit sales were at the prior-year level again. It increased in July in nearly all European markets. Compared with July 2018, double-digit growth rates were achieved in markets including France, Russia, Belgium, Switzerland, Portugal and Sweden. Last month was the best-ever July in the United Kingdom, Belgium, Switzerland, Portugal, Poland, Denmark and Hungary.

A new July record was set for deliveries in the Asia-Pacific region, where 82,039 cars with the star were handed over to customers (+11.6%). In China, the region’s core market, the Stuttgart-based company with the three-pointed star sold 59,435 vehicles in July (+13.0%). Mercedes-Benz thus set new records in China for cars delivered both in July and for the first seven months of the year (404,092 units, +2.9%). Mercedes-Benz started the third quarter with best-ever unit sales in July also in South Korea and Australia.

In the NAFTA region, the Stuttgart-based company with the three-pointed star posted significant growth in unit sales in July: 29,241 cars delivered represent an increase of 17.5% compared with the prior-year month. The strong development of sales in July was primarily driven by the region’s core market, the United States, where 24,612 cars with the star were sold last month (+22.9%). In the first seven months of the year, sales by Mercedes-Benz in the United States totaled 172,008 vehicles (-3.8%), a significant improvement of sales development compared with the previous month June.

Samson Oyedeyi

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