MTN unveils new music reality show, Y’ello Star

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MTN Nigeria has unveiled a new musical reality television show, ‘Y’ello Star, two years after its popular Project Fame reality show was rested. The unveiling took place at their head office at Falomo, Ikoyi on Sunday, February 16, 2020.

The aim of the talent hunt show is to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality.

READ ALSO: MTN Nigeria sets to ‘Turn It Up’ in 2020 with thematic campaign 

Speaking during the unveiling, Chief Marketing Officer, MTN Nigeria, Rahul De said, “We know that there are a lot of talented people in Nigeria who need to turn up their musical careers, this platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”

Unlike Project Fame where auditions were physical, interested participants in Y’ello Star will only need to record themselves and send the video to the organizers through MyMTN app, social media or the MTN Nigeria website from where a team of judges will select potential finalists for auditions.

Regional auditions will hold in Abuja, Enugu and Lagos respectively. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.

The winner of the show is expected to be gifted an apartment, fully furnished and fitted with studio equipment, a car and prize money.

MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time in a bid to promote unbridled talent on the global stage.

 

Juliet Ekwebelam

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