NOKIA LAUNCHES NEW ASHA BRAND IN NIGERIA

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Nokia has introduced three new devices in its Asha range into the Nigerian market – the Asha 500, Asha 502 and Asha 503. The products were officially unveiled at events in major Nigerian cities including Lagos, Abuja, Benin and Port Harcourt.

According to the company, the devices have a new unique innovation called layered design, achieved with the aid of ‘dual shot’ technique which is unique to Nokia. It is a combination of an inner layer of bold, bright colour surrounded by crystal-clear transparency.

Deborah Shepard, head of marketing, Nokia West and Central Africa, said the devices are available in Easy Swap dual SIM and single SIM variants. She said only Nokia has the Easy Swap Dual SIM technology. It allows users to switch between SIM cards on the go without having to switch off the device.

She said: “In addition to the stunning new look, the Asha ICE range boast of new features and apps that will impress our customers such as the amazing swipe feature that enables people take pictures with a single swipe and share instantly on their social network with a simple tap, its colourful variants and most importantly, its affordability. For the first time, WhatsApp will also be available to Asha Platform devices along with other popular chat and messaging apps already available for Asha Platform devices, such as WeChat, Line, eBuddy and Nimbuzz.”

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