To make the kitchen cleaner and healthier PZ Cussons Nigeria Plc has unveiled an innovative Morning Fresh Antibacterial variant into the Nigerian market.
Marketing Director, PZ Cussons Family Care, Ms Sandy Griffiths explained the new addition was as a result of the company’s commitment to responding to customers’ needs with innovative and exciting products.
The three variants which gives consumers choice are Original Fresh, Zesty Lemon and the new Antibacterial variant.
On hand to witness the launch were PZ Cussons trade partners including distributors from Sango, Mushin, Ikorodu and other parts of Lagos. Sandy said: “The kitchen is the heart of most homes and a lot of activities happen within this confined space. Bacteria survive in moist environments and the kitchen is usually the breeding ground for germs, especially around the wash area, the sink, on kitchen surfaces, sponges and wash bowls. If you are germ- conscious and you want total assurance of a bacteria-free kitchen, then Morning Fresh Antibacterial Dish wash liquid is your best choice.”
She commended consumers for their loyal patronage in making Morning Fresh the No 1 Dish Wash brand in Nigeria and promised superior performance that would make consumers proud of their choice and of their kitchens.
“Superior performance is our unique Proposition. Superior grease-cutting is what we do best. This is what we are showcasing in the new look of our label design. Every drop of Morning Fresh Antibacterial is stronger than any other competitor. You feel the cleaning power, the thickness and you can smell the fragrance. It a superior delivery,” she said.
Ms Ifunanya Obiakor, Morning Fresh Brand Manager, explained that as the leader in the category, “the brand is evolving with its consumers by being innovative, setting the pace in the market and providing quality value for money spent.
“Over the years, Morning Fresh has led innovation and has set trends in numerous ways with several milestones to its credit. In 2012, the brand re-launched its packaging in a trendy, easy-to-grip bottle with the introduction of the new Zesty Lemon variant.
“In 2013, the brand pioneered a massive penetration drive campaign with dish wash demonstrations and free product placements across the country, reaching over 100,000 households and in the process, brought smiles to the faces of Nigerian women across the key cities.
“While in January, 2014, Morning Fresh became the first dish wash liquid brand in Nigeria to use Facebook as a communication medium and it now has over 100,000 fans as at October, 2014 www.facebook.com/morningfresh.ng.
“And in February, 2014 the brand launched a new adulteration-proof cap to curb adulteration and now Morning Fresh proudly launches its new look taking kitchen cleanliness to the next level with the introduction of a new Antibacterial variant,” Obiakor.