The flagship beer brand of Nigerian Breweries Plc, Star Larger has unveiled an all-new label and great taste. The beer brand also announced that it will now be available in draught. A draught beer (also spelled draft beer) is a beer served from a pump, cask or keg. The new Star lager was unveiled at the first “Access the Stars” concert which first took place in Abeokuta and at a second concert in Lagos.
According to the brand promoters, this change in label further cements Star Lager Beer as a market leader in the beer industry and adds to the long list of achievements to be celebrated as the beer brand turns 70.
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The new label which carries a deeper shade of blue and an all-new wordmark; “Shine Shine Bobo” also features five stars and a barley illustration as a reference to the authenticity of Star Lager Beer. The changes will, in the coming weeks, be seen on the Star Classic 60cl, 45cl and 33cl SKUs.
The Portfolio Manager, National Premium Brands, Nigerian Breweries Plc, Sarah Agha while speaking on Star Lager Beer’s new look and great taste, said that “With this relaunch, we want to show our consumers that Star Lager beer is evolving even as they are. We have refreshed Star’s look and amplified its great taste much to better appeal to our consumers. We are proud of our rich history and we look forward to more great years delivering premium satisfaction and experiences to our consumers.”
The brewing company also celebrated the relaunch of Star lager with a return of its music platforms. In the last 15 years, the beer brand has hosted some of the biggest music concerts across Nigeria such as the Star Mega Jam and Star Music the Trek to name a few. Starting off the rebirth of its music platform is the Music Reality TV Show, Access the Stars which is a fusion of two big brands, Star Lager Beer and Access Bank. The platform seeks to groom music talents across the country and enable them to reach their full potential.
The relaunch of Star Lager Beer will see the brand engage in amazing consumer experiences. Over the years, Star Lager Beer has effectively held down its position as not just a premium beer brand, but a National symbol of the fun and energetic nature of Nigerians.
Speaking at the relaunch announcement, Brand Manager, Star Lager Beer, Onyebuchi Nwangwu, said it was important for the Star brand to continue to reinvent itself and give its trusted consumers a better experience.
Juliet Ekwebelam
