To further deepen the use of ATM as an alternative channel for banking transactions in Nigeria, Sterling Bank has commenced a four-week pan Nigeria ATM activation at select (Sterling Bank) ATM locations.
The locations for the four-week programme will include Lagos (Adeola Odeku, Demurin, Surulere and Ikorodu), South-West (Ilorin and Ibadan), North (Abuja and Kano/Kaduna), East (Onitsha) and South-South (Port Harcourt). In addition to using the platform to encourage the use of ATMs in Nigeria in line with the cashless economy policy of the Central Bank of Nigeria (CBN), Sterling Bank will offer what it term Sterling Exclusive offerings to the customers who use the ATM points within this period.
The ATM activation, according to the Bank’s Group Head, Strategy & Communications Shina Atilola, will further communicate in practical terms, the One-Customer proposition which will help strengthen the Bank’s bond with existing customers and also develop an emotional connection with non-customers.
His words: “As a responsible financial institution, Sterling Bank is committed to projects that would enrich the lives of its customers and at the same time support the laudable initiatives and policies of the CBN, particularly the cashless policy. This initiative will encourage card users to actually transact with their cards while those yet to obtain theirs will have no reason not to obtain theirs”.
As the promoter of this initiative, Mr. Atilola said that the ATM activation will further deepen brand awareness and street visibility adding that the ATM activation will convert the Bank’s share of awareness to actual affinity with customers.
While speaking on the modalities for the activation, Atilola explained that customers who carry out transactions on Sterling Bank’s
ATMs will be prompted to experience the One-Customer treatment based on their choice from the list of gifts and activities on offer. With this initiative, he said that the Bank will create a good environment to interact directly with users of these channels. At the end of the experience, these individuals, according to him, will have a better understanding of the “One-Customer” proposition.
He expressed optimism that customers involved in the activation will become advocates of Sterling Bank who will generate positive ‘word-of-mouth’ about the Bank, hence becoming brand ambassadors.