THREE NIGERIAN BANKS MAKE GLOBAL 500 BRANDS
-By Oriade Ayomide
Three Nigerian banks made the Banker 500 global bank brand 2014 according to a new ranking released by The Banker Magazine. The three banks are First Bank Plc, GTbank Plc and Zenith Bank Plc. First Bank came top among the Nigerian banks thus retaining its status as Nigeria’s number one for three consecutive years. Guaranty Trust Bank is ranked second with Zenith Bank coming third.
According to the ranking First Bank is ranked 382 in the world out of the best 500 brands from its position of 414 last year. The brand value of the bank also increased to $228 million from $201 million from the preceding year. Guaranty Trust Bank on its part was ranked 422 among the 500 global best brands from its previous ranking of 415, while Zenith Bank moved a notch higher as it was ranked 453 from its previous position of 454 last year.
Ecobank Transnational Incorporated was however ranked the most valuable brand in Africa – outside South Africa – in the annual ranking of the global banking and financial magazine ‘The Banker’ in its special edition Brand Finance Banking 500 of February 2014.