Trophy lager and Hero lager, have been awarded Gold Quality Awards in the Beers, Waters and Soft Drinks category by the Monde Selection, 2019 edition In recognition of International Breweries Plc’s reputation for quality and excellence.
The Monde Selection is an international body that evaluates, tests and awards a large number of consumer products with its unique quality label. Monde Selection is one of the oldest quality institutes in the world and aims to deliver the most impartial and independent evaluation.
According to the award organizers, every year, 70 international experts are selected to taste test products from all over the world. After which products that meet the quality standards set by Monde Selection are granted the Quality Award that certifies their quality. For the 2019 awards, 2,948 products, including Trophy and Hero, from 90 countries were featured.
“International Breweries is committed to providing our customers and consumers the highest standard of quality alcoholic and non-alcoholic beverages as spelt out in our food and safety policies. Clearly, this Monde Selection Gold Award is a testimony to the importance our business places on quality and the entire organization is indeed very proud of this feat,” Marketing Director, International Breweries, Ms. Tolulope Adedeji.
“Trophy and Hero Lager are no strangers to the Monde Award, as they have claimed the Gold Quality spot three times and two times respectively and this current 2019 award makes it their fourth and third times. It is our commitment to excellence that has earned the brands this deserving recognition,” Tolulope added.
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On his part, Supply Chain Director, International Breweries, Johan Gouwsreiterated that adherence to unswerving quality assurance processes and uncompromising commitment to excellence has earned Trophy and Hero lagers this commendable recognition.
“Monde Selection is a worldwide selection, which confirms that the tastes of Trophy and Hero are world-class. The award is granted based on after taste, odour, visual aspect, global judgment and packaging, which clearly reflects the commitment of the business in ensuring that the brand’s promise of an enjoyable, rich and crisp taste to consumers is entrenched in delivering quality product consistently,” Johan concluded
As part of the celebration, brand ambassadors of Hero and Trophy visited the brewery sites of the company to congratulate the employees who contributed to these remarkable achievements. While Trophy brand ambassadors, Folarin Falana popularly known as Falz the Bahd Guy and Nollywood actor, Femi Adebayo visited the Gateway and Ilesha breweries respectively, Hero brand ambassadors, Nollywood actor Nkem Owoh and rapper Owoh Chimaobi popularly known as Zoro each visited the Onitsha and Pabod breweries.
Samson Oyedeyi
