UNION BANK UNVEILS NEW CORPORATE STRATEGY
Union Bank of Nigeria Plc has unveiled a new corporate strategy to strengthen its services. Group Managing Director and Chief Executive of the bank, Emeka Emuwa, who disclosed this during a media interactive session in Lagos said it is part of efforts to develop a road map to establish the bank as a major player in the Nigerian banking industry.
During a media interactive session in Lagos, Monday, the bank disclosed that its strategic ambition was to become a highly respected provider of quality banking services.
He stated that bank analysed its major challenges in 2013 and has arrived at a suitable strategy to establish the bank as a highly respected provider of quality banking services in the country.
In his words: “I am pleased to inform you that, after months of hard work during which we considered our strengths as a bank, our challenges and also the landscape within which we operate, we have emerged with a strategy that will guide the bank for the next three to five years. This strategy has been approved by the Board of Union Bank.”
Emuwa categorized the bank’s ambitions into six major areas of commitment – quality of customer experience, quality of client base, quality of talent, quality of banking platform, quality of professional standards and quality of earnings.
“Our aim is to be a technology driven, low cost provider of quality banking solutions. We will have a robust and responsive platform with the right mix of new and old branches,” Mr. Emuwa continued.
“We’ll have a job driven culture with a focus on our customers, exceptional quality delivery and high performance and will be a trustworthy supporter of the communities within which we operate,” he added.