Yahoo turns to Chelsea’s ‘Special One’ for social media hunt for football stars



Yahoo has launched its biggest social campaign to date, running across 20 markets, to find the next budding footballer fronted by Chelsea Football Club’s manager and self-styled ‘Special One’, José Mourinho.

The #Special1 is a worldwide competition housed completely on Tumblr that invites people to submit a 10 second video of their best footballing skill for the chance to win a training session with Mourinho.

Users can enter either through the #Special1’s Tumblr page or with the hashtag #Special1 via Flickr, Twitter, Instagram, YouTube, Vine and Tumblr of course. Those entered receive a video back with a reaction pre-filmed from Mourinho.

The manager currently challenging for the Premier League title will also be taking to twitter later in the campaign to answer fans’ questions in a Twitter takeover.

Robert Bridge, vice president head of international marketing at Yahoo, said: “Football is a daily obsession for millions of us around the world. We wanted to capture that passion and create moments that are highly shareable and give fans the chance to get closer to Jose Mourinho though the Yahoo platform.”

The hunt for football talent is the latest collaboration between Yahoo and Mourinho. Last month, Yahoo unveiled the signed charismatic manager as its official global football ambassador for 2014.


The Champions League winner with both Porto and Inter, and two-time Premier League champion with Chelsea will be providing Yahoo his thoughts on the Fifa World Cup this summer in Brazil.

Article published by Brand Republic

You might also like