Telecoms service providers MTN Nigeria will, as from today Nov 7th start selling recharge cards to their subscribers for as low as N10. The Chief Marketing Officer of MTN, Bayo Adekanmbi, revealed this in a statement on Thursday.
The statement quoted Adekambi to have said that the initiative, to be launched in Kano, was to ensure that no Nigerian was shut out of the values that the network offers.
It stated, “Apart from making it possible for customers to purchase airtime at the lowest rates, it also offers opportunities for small scale entrepreneurs to sell low-unit portion packs of recharge cards as a new revenue stream. Again, everyday people such as Maishayi, neighborhood stalls, housewives, students, etc would also benefit immensely from this proposition.”
I really wonder where they are heading to with this new development… I also wonder if other service providers will emulate from them?.